A West African Hot Sauce Company - You will dream of Africa

As it became a tradition since four years now, Nelson, B.C.'s "hot sauce guy" burns the competition at 2 major internationals zesty foods contest again.

Nelson, B.C. November 26, 2006

Nelson, B.C. hot sauce maker Edmond Segbeaya has torched the competition for the fourth consecutive year at the 2006 America Best Zesty Professional Foods Contest (presented by America’s Best™ Food Show) and 2007 Scovie Awards (presented by Fiery-Foods and Barbecue Magazine) -a prestigious international contest for blistering condiments held August 4-6 in Anaheim California and October 10, 2005 in Albuquerque, New Mexico.

Competing against 600 of other entrants for the America Best Zesty Professional Foods Contest and 700 of other entrants for the 2007 Scovie Awards, the 42-year-old Togolese who now lives in Nelson where he produces his line of four Ebesse Zozo hot sauces, placed in the following categories: 

For 2006 America Best Zesty Professional Foods Contest:


For 2007 Scovie Awards: 

2nd Place, Hot Beverages Habanero base category, with EBESSE ZOZO CAYENNE TINCTURE (New natural heath food product Edmond introduce end May 2006 with an amazing help from Dr. Filip VANZHOV ND, a semi-retired Naturopathic Doctor researching Natural Living and Healthy Aging in the Kootenays  www.naturaldoc.com )

The Habanero-crammed West African-style condiment Segbeaya calls Ebesse Zozo means "hot pepper" in his native Togolese and is five times hotter than Tabasco. Originally only available in the Nelson area, Ebesse Zozo made its debut in the Lower Mainland earlier this year and is available at Caper's Community Markets and Whole Foods Market in Vancouver. 

Segbeaya's company, Awassi, is a one-man show that Segbeaya founded in 2002 shortly after he and his family arrived in Nelson after living for 10 years as refugees in Germany. 

Now widely known in the Nelson area as "the hot sauce guy," Segbeaya didn't start out as a cook. In 1991, he was a politically active student in Togo when he and his wife fled from a dictatorship government leaving their young twin daughters behind. It wasn't until 10 years later that the Segbeayas were reunited in Nelson after being sponsored by several local churches. He
began making West African-style hot sauce to suit his family's tastes, but after giving a few others in town a taste, he was encouraged to produce it for sale.  

The Scovie Awards were created by Dave DeWitt, publisher of Fiery-Foods & BBQ Magazine and founder of the National Fiery Foods & Barbecue Show. The awards are named for Wilbur Scoville, who pioneered a rating scale for spicy foods, and have become the industry standard for excellence in over 60 categories of fiery foods.
Dave DeWitt, long considered the father of the fiery foods industry and the author of over 30 books on fiery cuisine, noted, “I am proud to see how the Scovie Awards have become the preeminent award for flavorful foods.  Our entries come from every corner of the globe, and our winners hail from 33 states and four continents  This year’s Scovie winners really exemplify the diversity and quality of this industry.  It is not so much about heat as about the wonderful flavors of fiery foods.”
The official launching of Awassi was April 1st 2002. Kootenay Co-op grocery store, Darwin's Grocery, and Ellison's Organic Shop, local Save-On-Foods, Fish Market, Duhamel store, Health Foods stores on Josephine, Railway Meats market, Taghum Shell Station,Redfish Grill Restaurant, Taghum Trading Company, Culinary Conspiracy Specialty Food store are currently selling the product locally in Nelson. If you live in the Kootenays, Evergreen's in South Slocan, Mother Natures in Castlegar, Fomi’s Bakery in Winlaw, Ferraro Foods in Trail, Ferraro Foods in Rossland, Eric’s Meat Market&Deli in Kaslo, Bocci’s in Revelstoke, CO-OP in South Slocan Valley, Illichmann Meats Market in Kelowna , The Bench Market in Penticton, Plenty Epicurean Pantry in Victoria, Overwaitea in Nakusp, and Salt Spring Natureworks in Salt Spring Island are also selling the product as well. In Vancouver Capers Community Markets and Whole Foods Market sell also Ebesse Zozo brand. In Newfoundland, SPIECY RACLE in Gould sell Ebesse Zozo. In USA, OH(5440 Dixie Hwy, Fairfield) Jungle Jim’s International Market and OH(19565 Detroit Rd, River Square Plaza, Rocky River)PZAZZ Hot Sauce, Rubs&More store are saling Ebesse Zozo. Ebesse Zozo is also available in ALB, NM

For more information on Awassi Ebesse Zozo Hot Sauce visit

For more information on the the 2006 America Best Zesty Professional Foods Contest visit : www.abfevents.com/winnerscircle.html

For more information on the 2007 Scovie Awards visit